Dr. Peltier, Professor
Office: HH 3436   Phone:(262) 472-5474   Email: peltierj@uww.edu

Dr. "Jimmy" Peltier is Department Chair and the Arno Kleimenhagen Professor of Sales and Marketing, and Director of the Institute for Sales Excellenceat the University of Wisconsin-Whitewater.  He has been an American Marketing Association advisor for 30 years.  In 2011 Jimmy earned the prestigious AMA Collegiate Faculty Advisor Life-time Achievement Award.  This lifetime recognition comes on the heels of his selection as Robert C. Clarke Lifetime Educator Award, Social Entrepreneur of the Year, University of Wisconsin-Whitewater Faculty Service Award, the University of Wisconsin-Whitewater Outstanding Researcher Award, and most recently, UW-Whitewater’s Outstanding Educator Award. n 1986 Jimmy started Creative Marketing Unlimited, our Chapter's student research business, which still flourishes today. Jimmy was been on the AMA Collegiate Chapters Council (the council that oversees all student AMA chapters) for 13 years, twice as President. 

In addition to receiving over 40 regional, national, and international research and teaching awards, Jimmy is also President of Applied Ph.D. Research and Marketing, LLC, and was the Director of Research for Knupp & Watson Advertising for 20 years. During his time as advisor or co-advisor, UWW's AMA chapter has won the International Best Chapter Award a record 11 times, nine times since 2001. In addition to being founding Editor of the International Journal of Integrated Marketing Communications, Jimmy is Associate Editor of the Journal of Marketing Education.  He has published over 110 journal articles in the areas of Internet marketing, advertising, database marketing, marketing education, health care marketing, information privacy, Internet marketing, emergency preparedness, among others.