Accounts

Fort HealthCare is one of CMU's longest running clients. Working on Fort HealthCare allows students to experience marketing research first hand from project launch to completion. CMU provides data entry and analysis for five departments including trend data for each quarter. Each week, students enter data and open-ended responses. CMU analyzes this data using SPSS. The findings are then used to track patient satisfaction over time.

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Lake Geneva Women's Weekend is an event hosted by the Lake Geneva Rotary Club.  Students from UW-Whitewater's Creative Marketing Unlimited plan and oversee this event. They go to local companies in the Lake Geneva area and ask for sponsorship to help run this event, as well as to some local companies to host events.  Women's Weekend is a fun weekend for women to get away with their girlfriends!

UW-Whitewater Occupational and Environmental Safety and Health Departmentformally known as OESH Department, hired CMU to determine the level of demand for an online General Business BBA with a Safety and Risk Management Emphasis. The department is seeking possible target audiences for the program, program design, and likelihood of    students enrolling in the program.

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UW-W Sustainability/Earth Initiative account focuses on a collaborative effort to educate, market and promote sustainability on campus. Through our partnership with the UW-W Sustainability Office we continue to emphasize the importance of incorporating sustainable practices into our everyday lives for the benefit of our future endeavors.

Teacher Residency Program is a College of Education account that is focusing on implementing a teacher residency program. The UWW Teacher Residency Program aims to immerse teacher residents in high leverage teaching practices. The program would also include an academic year internship to provide experience working in effective and collaborative school settings with diverse student populations. It is CMU's job to determine the demand and likeliness of such a program through primary and secondary research. We completed this account in February 2017.

Rock River Stormwater group is a coalition of municipalities located along or within the Rock River Basin.  The goal of this non-profit organization is to help reduce pollution within the basin's waterways.  The organization provides tips and practices to help reduce this pollution along with creating awareness of the effects pollution has in the surrounding areas.

Facilities Planning and Management is to identify what impact the facilities, grounds, and maintenance has on campus recruitment, retention, and other outcomes. Additionally, the project results will be shared with UW System Board of Regents, legislators, and others to demonstrate the impact of funding changes on campus operations.

UW-W School of Graduate Studies; Higher Education and Leadership, also known as HELEAD, reached out to CMU to help plan/research a new Master’s Degree Programwith an emphasis on two new degrees: MSE-HELEAD and MSE- Athletic Administration for the School of Graduate Studies.  This account is predominantly focused around market research.  CMU will identify comparable programs both locally and regionally to determine key value propositions for UWW’s offerings.