With the emergence of new technology every day. There are many ways that consumers are viewing your advertisements. The only problem is how to figure out which avenue is producing the best results. That is where Google Analytics comes in to help companies. Google Analytics can show exactly how people have interacted with your ads. This can tell you what device they viewed it on, how long, if they continued to the site and much more. Using this information companies can stop blindly putting ads out into the world and hoping people interact with it. Now companies can focus on which area they are getting the best results. This has changed the advertising world for the better for companies. Spending their money wiser has led to an increase of profits from the marketing community.