Market Research Blog: Week of 10/30/2017

In the modern world there are many different ways to engage with your customers. With print on its way out, what other ways are there to produce content for your company? Well, a new medium is emerging as the way to keep customers involved, and that it podcasting. What is it? A podcast is simply audio track of people’s voices talking. Sounds simple and boring, but that is just the start. The best podcasts bring experts in to talk about a certain field or fun segments that get you to come back. The name of the game here is producing content for your company and keeping your brand image alive and well. A company that is doing this better than anyone else right now is Barstool Sports.

Barstool Sports is a sports media company that is looking to dethrone the sports giant of ESPN, they are a little out of the ordinary in their approach, however they have found there market and cater to it well. The best way Barstool keeps customers engaged is through there podcasts. They have podcasts about, music, general sports, baseball, basketball, golf and professional wrestling. The most popular of these podcasts is Pardon My Take. Hosts Big Cat and PFT Commenter, along with producer Hank, have sprung Barstool popularity into another dimension with the success of their podcast.

The fact that customers today have so many ways to consume content from your company is tricky, however it is key that a company keeps up to date with the latest trends to make sure they don’t get left behind.